Ohas built an ambassador programme that really, i think, got it moving in their days. The way we always prioritize is what is the warmest audience who already is going to know about morning brewer? Who is best position to sign up for it, and where's there a density of that audience? So then we used our email list emaled, like in our news letter, saying, hey, if you want to be an ambassador for a morning brew, hit us up. People reached out to us. We made them ambassadorse literally gave them the exact play book we did michigan, where we gave them ten plays they were paid rightn they were paid in Swetcher