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24min chapter
An Early Season NBA Deep Dive with Tim Legler and Richard Jefferson
The Young Man and the Three
Impact of Star Players on NBA Ratings
The speakers discuss the influence of star players like LeBron James on television ratings for NBA games. They explore how LeBron joining the Lakers increased national televised games and boosted ratings. They also analyze the significance of exceptional talent, team success, and entertaining showmanship in elevating a player's popularity.
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