183 - How and Why We Choke
excellence, actually
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The Importance of Personalization in Failure
"I think the personal is more, you know, manipulatable. And this is where that Jimmy Butler quote is great," he says. "If it matters a hell of a lot, then I'm going to make it more personal and more intertwined." He adds: "There's a saying in powerlifting, I can't believe I just said that!"
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