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183 - How and Why We Choke
FAREWELL
The Importance of Personalization in Failure
"I think the personal is more, you know, manipulatable. And this is where that Jimmy Butler quote is great," he says. "If it matters a hell of a lot, then I'm going to make it more personal and more intertwined." He adds: "There's a saying in powerlifting, I can't believe I just said that!"
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