187: The Importance of Account Planning
The Predictable Revenue Podcast
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How Do You Prioritize Accounts?
How do you prioritize? I think the simple answer is based on account potential. So there's kind of size and then likelihood to win. There are accounts out there where you stand no chance or where you don't have the right product. And it just comes down to like, how much time is it going to take? How many dollars can they output?"
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