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9min chapter
Business Daily meets: Whoop founder Will Ahmed
Business Daily
Innovative Strategies in Health Tech
This chapter explores the initial strategies for engaging high-profile athletes with Whoop fitness bands, emphasizing the importance of targeting influential trainers over agents. It reflects on the company’s resilience through financial challenges, its shift to a subscription model, and commitment to ethical data practices. Additionally, it highlights unique workplace policies that promote health and teamwork while discussing the future potential of wearable technology in health monitoring.
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