"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition cover image

Understanding Data Businesses | Auren Hoffman

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

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Characteristics and Examples of Declining Customer Acquisition Costs

Learn about the characteristics and examples of businesses with declining CAC, and understand the factors that contribute to it in this chapter.

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