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Listener Favorites: Brant Pinvidic: Say Less to get More from Any Pitch or Presentation

The Unmistakable Creative Podcast

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The Butt Funnel

The hook is something about your story or your bought business product or service that means the most to you. In today's world, we're so hypersensitive that we reject those anything. Whereas the edge is something in your story that the audience wouldn't have thought of. John Taffer designs what's called a but funnel where he puts furniture and a way that two people can't walk through the bar area at side by side. And when people turn sideways, their butts touch and you funnel them in this one area where they turn sideways and their buttstouch each other. When women touch more and their butTS touch that releases endorphins,. And when they release endorphins,

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