S02E10 Inside Marketing Design at Shopify
Inside Marketing Design
00:00
How Did You Build Out Your Brand for Shopify?
We wanted it to have its own look and feel separate from Shopify. And so we went through sort of, I think, in total, two-week sprint for the brand. We also treated this project like the web portion specifically as a sort of MVP beta. If you look at the page, there's four CTAs and you think, okay, that's a little much,. But we did it purposeful. Like we want to get a gauge of how developers will start and what will actually get them motivated to use hydrogen. It was really trying to understand where it's going to live, who is going to go here and how we're gonna get them there.
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