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#108 - Doing Strategy in a World of Ruthless Change with Roger Martin

Boundaryless Conversations Podcast

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Rethinking OKRs in Corporate Strategy

This chapter critiques the reliance on OKRs (Objectives and Key Results) in large tech organizations, particularly emphasizing the disconnect between high-level objectives and practical execution. It argues that while companies like Google find success, it is often due to innovation rather than the OKR methodology itself. The discussion advocates for a balanced approach to strategy that empowers individual units while still aligning with overarching corporate goals.

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