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#46 - Running a playbook for international expansion (Andy Schabelman & Ben Grynol)
LEVELS – A Whole New Level
Do Germans Listen to Podcasts?
In the US, we know that's like a major channel for not just levels, but tons of consumer facing brands. But to your point in Germany, it might be like, no, I need an inside sales from somebody who calls me and says, hi, this is Dr Andy. We don't know that, but it's a good point because it's so easy to forget that you can't just run a playbook. It's good to jam on this because this is the nature of moving fast. And then using the organic growth that we're finding in this new market to them inform the core business of ways to do organic growth within the core business.
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