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Bloomberg Businessweek Weekend - March 22nd, 2024
Bloomberg Businessweek
Natterjack Whiskey: From Bar Idea to Award-Winning Spirit
12min Snip
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The chapter follows Aiden Meagan's journey from considering opening a bar to creating Natterjack Whiskey, highlighting the challenges and successes faced during the creation process and launching the brand amidst a global pandemic. It discusses the unique flavor profiles, collaboration between individuals in Ireland and New York, the impact of COVID-19 on operations, and the surprise accolade of winning Irish Whiskey of the Year for 2024.
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