Radio Flyer: A Brand That Elicits Emotional Responses

You know that little bright red wagon, with the long front handle? Maybe, you might have even sat in one, careening down a hill. The wagon, and the company that makes them, is called Radio Flyer. 

Over a hundred years since that first stamped metal wagon, that same company now makes a Radio Flyer Tesla S for Kids, in that same bright red. Right next to the classic wagon on their website, you can now buy Radio Flyer e-bikes, Radio Flyer go-karts, even a Radio Flyer trampoline.

Behind the company’s sustained success is one family – the Pasins. Three generations have sat behind the wheel of Radio Flyer, starting with Antonio Pasin in 1917, all the way to Antonio’s grandson, Robert. Robert became Chief Wagon Officer at Radio Flyer when he was just 27, taking on the burden of legacy. He joins us this week to talk about turning around a floundering family company, and remembering why you're in the business to begin with.