Run the Numbers cover image

Bet on Yourself, and Putting in "Time on the Board" (CJ gets interviewed)

Run the Numbers

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Navigating Brand Awareness and Sponsorship Success

This chapter examines the complexities of building brand awareness and establishing effective feedback loops to measure sponsorship effectiveness. It highlights the significance of authenticity in brand collaborations and the impact of timely engagement on purchasing decisions, with insights into the evolving landscape of enterprise resource planning (ERP) systems.

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