37min chapter

The Atlanta Formula  cover image

6. Variable Edition - Ted Turner’s Visionary Impact on Atlanta and Modern Broadcasting

The Atlanta Formula

CHAPTER

Revolutionizing Broadcasting: The Braves' Deal

This chapter explores a television network's strategic move to air national programming and acquire the broadcasting rights for the Atlanta Braves. It highlights the challenges and negotiations involved in bolstering the station's prominence amidst intense competition and legal threats. Additionally, the narrative emphasizes the transformative impact of sports broadcasting on audience growth and financial stability during the early 1970s.

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