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4min chapter
Create Once Distribute Forever (with Daniel Murray & Emily Fergason, The Marketing Millennials podcast)
Create Like the Greats
How to Grow an Audience and Get Find This Place
Daniel: I think it comes down to figuring out what is your own personal goal. If you are trying to build a relationship in the wonderful world of marketing, then I think Daniel like your strategy makes complete sense that's what you're going to do. The key though is to start from a fundamental understanding of whether or not the people that you're trying to reach are actually using that channel. When you understand where your audience lives do you choose to only live in those channels or is there a competitive advantage to test other channels.
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