The Digital Marketing Channel Mix
The Digital Marketing Podcast
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The Importance of First Party Data in Marketing Channel Mix
First party data is gold dust. It's your future ticket through the troubled times with the party cookies you've even over rely on. But off the back of those, what you can also then create our lookalike audiences, which are incredibly powerful. And so, yeah, I can see that definitely making a important contribution. Just from the technology point, if you to really get the most from this, you need joined up data.
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