#176: What's ACTUALLY Driving Stablecoin Adoption in Latam? With Justin Norman
Brazil Crypto Report
Brazil's enterprise-driven stablecoin volumes
Justin explains Brazil's high volumes are enterprise and repatriation flows, with less visible retail spending.
In this episode, host Aaron Stanley speaks with Justin Norman, founder of The Flip, a content creator and filmmaker who documents technology adoption in emerging markets. Justin shares insights from his recent Latin American research trip exploring stablecoin adoption, which resulted in a YouTube documentary series examining markets like Argentina and Bolivia.
The conversation delves into the disconnect between Argentina's impressive stablecoin transaction volumes and the lack of visible retail adoption, revealing that stablecoins primarily serve as store-of-value tools and facilitate cross-border trade rather than everyday spending.
Justin emphasizes the importance of understanding the macro conditions driving adoption, including dollar shortages, parallel exchange markets, and currency devaluation, rather than focusing solely on technology hype.
He also draws compelling parallels between Latin American and African markets, noting how similar economic pressures create comparable crypto adoption patterns, while highlighting Latin America's superior payment infrastructure that enables more seamless on-ramps and off-ramps for stablecoin users.
You can connect with Justin on Linkedin
Be sure to check out Justin's incredible YouTube documentary on stablecoins in Argentina here
------------------------------------------------------------------Brazil Crypto Report is presented by Avenia
If you're building a wallet, a crypto consumer app, or a global payment platform, Avenia is your bridge to Latin
America. Instantly connect to PIX, SPEI, and CBU using stablecoins — with one API. No banks. No FX desks. No SWIFT. Move money globally, with full compliance and real-time settlement.
Learn more at avenia.io.
------------------------------------------------------------------
Figment is the leading independent provider of staking infrastructure with $18B assets under stake and provides the complete solution for over 1000 institutional clients in Latin America and globally. Through its enterprise-grade infrastructure, Figment enables clients such as banks and exchanges, to earn rewards on Proof-of-Stake assets such as Ethereum and Solana, while maintaining the highest standards of security, compliance, and performance.
Learn more at figment.io
-------------------------------------------------------------------🎙Listen to BCR on your favorite podcast platform
💣 For editorial and sponsorship inquiries: aaron@activomedia.ai
#brazil #web3 #crypto #blockchain #bitcoin #ethereum #fintech #latam #defi #onchain #regulation #cryptonews #stablecoins #tokenization
The AI-powered Podcast Player
