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How To Start A Cult Brand | Lessons From Peloton, Nike, and CrossFit

Marketing Against The Grain

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Building a Cult Brand

This chapter examines the characteristics that define cult brands and the crucial elements for their formation, such as community and purpose. It showcases examples like Lemonade Insurance and Red Bull, highlighting the importance of category creation over mere product improvement. The speakers provide actionable insights for founders and marketing leaders on fostering brand loyalty and identity through strong leadership and emotional connections.

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