The Untapped Market for Premier League Football

The Premier League is coming to Perth soon, just in July. Tottenham are partnering with a school to send some coaches over and that sort of thing. I wonder if they just think that there's... The Premier League is going to explode in it, if it hasn't already. A kid in Australia is still much more interested in rugby and cricket than football. It's mainly Australian rules, our version of football and rugby league.