The formula is structured in a way that you're going to be testing specific things. We prioritize what has the s impact and test those things first, and then you're able to take those results and repeat that until you are fully optimized on your campaign. The positive of this kind of method, compared to other methods, is that you know exactly what type of difference every change that you make has on your our profitability.
Ethan Sigmon is the founder of Opesta, a Facebook Messenger automation software. Prior to founding Opesta, he built a 7-Figure Facebook Ads Agency where he has generated tens of millions in sales through Facebook ads.
Top 3 Value Bombs:
1. When you’re running an effective ad, you want to be testing one variable at a time so you’ll know exactly what difference that variable makes.
2. The Shotgun technique: Create as many ads as you can with as many different creatives and as many different copy types, and; then test to as many different audiences as possible. You'll figure out what works really fast!
3. Everything you do should have a system and a process.
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