Hosted by Neil and Eric, this episode dives into real-world CRO workflows, using Spiralyze-style A/B test insights to guide changes, and rapid AI prototyping with Alloy.app to keep designs on-brand without endless Figma comments. We cover when to DIY vs delegate, a homepage redesign checklist, why an RFP button signals enterprise readiness, brand-search traffic realities, smarter brand-name PPC, and how to boost podcast revenue with pre-rolls and mid-rolls—all while tracking Gen Z’s shift to social-first search.
Key takeaways:
• AI prototyping speeds up on-brand CRO changes
• Data from winning A/B tests beats opinions
• Social-first search is reshaping SEO
Chapters:
00:00 CRO workflow vs Figma
00:24 Spiralyze snapshots and winners
01:10 Identifying winning variations
01:39 Communicating and prototyping flow
02:01 Alloy.app natural-language edits
03:19 DIY speed vs delegation
03:45 Naming the tool: Alloy.app
04:36 Brand-safe quick homepage tweaks
05:26 Full homepage redesign plan
06:21 Fast team alignment wins
07:43 RFP button for enterprise
09:02 Brand search traffic insights
11:02 Podcast ad revenue basics
12:33 Sponsors and renewals
13:21 Single Grain brand queries
16:06 Gen Z social-first search
17:13 Smart brand-name PPC setup
17:46 Reddit reputation management
18:50 PPC churn and retention
19:44 Wrap-up and next steps
