4min chapter

DTC POD: How The Best Brands Are Built cover image

#267: Justin Seidenfeld - Developing, Manufacturing & Scaling Countless Consumer Products

DTC POD: How The Best Brands Are Built

CHAPTER

How to Launch a Successful Beauty Brand

We were very confident that we created a really compelling product offering and that we packaged it into something that would resonate with the right people. And so one of, and I'm going to pair that with, we also had a fairly limited budget. We didn't have a huge access access to capital to go just go spend on performance marketing and kind of get a splash through kind of the paid strategy. So what we decided to do actually was invest a lot of energy into the editorial and beauty media world because from our early signals, we knew that the thing would be successful.

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