SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders  cover image

SaaS Quick Ratio

SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders

CHAPTER

Understanding the SaaS Quick Ratio

This chapter explores the SaaS Quick Ratio, differentiating it from the traditional Quick Ratio and examining its components such as new logo ARR and churned ARR. The speakers discuss the implications of various quick ratio metrics on business health and growth, highlighting the optimal ratio of four and the relationship to customer acquisition costs. They express skepticism about the metric’s popularity and advocate for clearer visualizations to better understand financial dynamics in the SaaS industry.

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