Sales is Not Magic, It's Math w/ Loren Padelford (Founding CRO, Shopify)
The Science of Scaling
Building a Sales Team at Shopify
This chapter explores Shopify's shift from product-led growth to integrating a dedicated sales team, addressing challenges faced by brands like Allbirds at higher revenue thresholds. It emphasizes the significance of emotional intelligence and experiential learning in sales, detailing strategies for hiring and training sales reps to enhance customer engagement and drive growth.
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