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Guest 11: Breaking the Branding Mold with Ashwin (@Shwinnabego)

The Art of the Brand

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Navigating Branding and Health

This chapter examines the complex ties between the food and pharmaceutical industries and public health, sparked by discussions from a newly recommended book. The speaker shares their evolution from consumer software to branding entrepreneurship, detailing their journey in launching a brand dedicated to aiding smoking cessation and venturing into skin health supplements. They also analyze the changing landscape of expertise in branding, emphasizing the necessity of practical experience over traditional academic learning.

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