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12min chapter
The Future of Search Marketing
The Marketing Architects
Navigating the Antitrust Shift in Search Marketing
This chapter examines the recent antitrust ruling against Google for monopolistic practices, particularly in online search. It discusses the implications for marketers regarding rising costs and the need for diversified strategies amid increasing competition from AI-driven platforms like ChatGPT. The conversation emphasizes the necessity for adaptability as consumer preferences evolve, urging marketers to optimize for new search engines and explore alternative advertising channels.
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Discover
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