The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#35: Leela Srinivasan (CMO at Checkout.com, former CMO at Momentive.ai aka SurveyMonkey)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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How Do You Motivate Your People?

Marketing leader: You want to have goals that are aggressive, but attainable. "I've worked in places previously where the demand gengles or the business aspirations were lofty and we were nowhere close to meeting those," he says. Marketing leaders wrestle with how do you make sure it doesn't become a siloed effort? 'This is what makes marketing so glorious'

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