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104. Addiction by Design by Natasha Dow Schüll

Education Bookcast

CHAPTER

The Skinner Box

The idea is even though sometimes people understand there is things about their predicament in this case understood all about the slot machines it's still not a way out apparently. Part of the reason for this is because you don't know what the algorithms are and that's really in a way the secret of hooking you in. The Skinner box is a place where you might put a pigeon and then the pigeon gets some food at a random time and then what happens is that gradually the pigeon starts to think that it's causing the food to arrive at this random time so it starts doing this crazy dance. But actually there is no ritual that makes food arrive  it's just random. There's the idea

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