The Freakonomics Radio Book Club cover image

9. All You Need Is Nudge

The Freakonomics Radio Book Club

CHAPTER

The Gentle Power of Choice Architecture

The title of the new edition is nudge, the final edition. I wanted the subtitle to be, the gentle power of choice architecture. People should understand that they are the recipients of choice architecture in almost every aspect of their life. The most basic principle of good choice architecture is aur mantre make it easy.

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