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Is Value Pricing Immoral?

Ditching Hourly

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The Ethics of Value Pricing

Some people think it feels immoral because you could theoretically do the exact same work in theory for two different customers and charge two different prices. The thing is, there's no such thing as essentially the same work in a service business. If one of those clients is a mom and pop pizza place and the other one is Domino's, the outcomes are going to be very different.

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