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4min chapter
It’s Not Your Body, It’s the Towel.
Burnt Toast by Virginia Sole-Smith
The Importance of Mystifying Sizing
I think the thing too is really giving people the tools to learn about their sizing and to learn about fit. We have such emotional attachments to these numbers without understanding how arbitrary they are. It would take so much of the stress out of this. That's why at towel, I decided to name our towels with style names rather than sizes. So Ava, Joni, Gemma. And I like to correlate to explain that yes, Ava is suggested fit up to three X, Gemma suggested fit up-to seven X and Joni suggested fitup to five X.
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