Are You Not Entertained? cover image

AYNE 421 - Bo Han

Are You Not Entertained?

00:00

Is There a Danger in the Future of Sport?

Sport in general and the future of sport, ou no when you talk about future proofing sport. What we're seeing is nothing short of a revolution in how sport is consumed. You are creating content that appeals to a very short attention span within a game that by its designs, iss much, much longer than that. And right now, the alternative is engaging with the young generation on social platformsi. The magic of golf has actually been that you don't watch one game at a tournament, but instead cut from hole to tea box as it's played.

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