How to measure product-market fit with the REV model — Artem Kroupenev
In Depth
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How to Structure a Design Partnership
Most of our early customers we were approaching them as design partners in a way because I mentioned the ability to do the customer development piece and sales piece at the same time. With this customer we very quickly moved into that design partnership capability where we did not just talk to them about the value of our product today or even in a year. We talked about what are the biggest problems they have in terms of their digital transformation around manufacturing. So it evolved into a true design partnership in the sense that that whole organization started basing their strategy in large part on some of the things that we can provide in the future. And so when we speak with let's say it's a new design partner we talk
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