Do Platforms Need Editorial Oversight? (310)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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Editors Are a Good Thing
Ferrari: I'm hopeful that what we seeing happend to facebook and spot, is that these companies need to understand they're responsible for the content on their platform. And all of us, no matter what size, should have an editorial process as you get a bigger audience. He says editors are probably the thing we think about the least when it comes to creating our content. Frorini: If i put out a thousand word or 15 hundred word blog, 25 per cent’s going to go, ye, it's nothing.
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