10min chapter

Mobile Dev Memo Podcast cover image

Season 4, Episode 4: Meta introduces incrementality optimization and other upgrades (with Fred Leach)

Mobile Dev Memo Podcast

CHAPTER

Optimizing Meta Ads: Key Features Unveiled

This chapter explores recent enhancements to the Meta ads platform, emphasizing incrementality optimization, third-party analytics integration, and value-based audience segmentation. It highlights the importance of understanding causality in advertising and the evolution of measurement tools to improve campaign effectiveness.

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