EP 16: Greg Hoffman, NIKE - 'Marketing with Emotion'
BRANDED
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The Role of Emotion in Branding
At what point did you start to realize that emotion is the currency by which we play? As a teenager, subconsciously I guess I knew because just like my first pair of Nike sneakers were the Air Force One. So it was really in those early years and being part of those conversations and seeing how this brand lived this idea of serving versus selling,.
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