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#98 - Customer-Centricity in Practice with Ferdinand Goetzen of Reveall

Awkward Silences

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Do You Have a Recurring Feedback Scale?

Customer feedback and product back log need to live in the same place. If you see something coming up quite often, that is probably more salient than something that only gets mentioned once. The context in which feedback is delivered is very important. It always needs to tie back to your back log, your road map, what you're trying to build. Your either really learning about your customers, and based on that, defining items for youryour back log or your road map. Youre kind of poduct plans, or you work the other way around,. And then you're Trying to find the data, the findings, the learnings, to validate that.

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