CSM Practice - The Customer Success Podcast cover image

How to increase product adoption!

CSM Practice - The Customer Success Podcast

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Increasing Product Adoption and Engaging Dormant Users

This chapter discusses the challenges faced by a SaaS company in increasing product adoption and engaging dormant users. It explores the strategy of educating accountants and offering different service levels to build value and confidence in the product. The chapter also emphasizes the importance of a multi-channel approach to education to enhance product adoption.

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