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Steffen Hedebrandt - CRO at Dreamdata - How To Map The Customer Journey & Attribute Revenue
The Growth Hub Podcast
How to Attribute Revenue in B2B SaaS
Growth is really a team sport, especially in B2B SaaS. How do you actually attribute revenue between the different teams that are involved in customer journeys like marketing, sales, product, and support? Yeah, so I guess it comes back again to being able to actually map the whole customer journey here,. You want to understand what each team is actually doing.
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