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2min chapter
My Favorite Books of 2024
The Russell Moore Show
Intro
This chapter explores the importance of return on ad spend (ROAS) in B2B marketing and its role in successful advertising strategies. Additionally, it highlights LinkedIn's effectiveness for audience targeting and discusses Lululemon's holiday offerings that combine comfort with emotional appeal in gift-giving.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode