Dylan: A lot of our audience, they are either right on the cusp of making some money with their newsletter or they already are making money. I'm partial to physical events as part of the business model because there's so few people that do it right. If you don't have those aspirations, why are you doing this at all? You have to have those types of aspirations or it's not worth doing. Dylan: So anybody who's new listening to this besides the business model that I talk about, we're talking specifically through some kind of an email revenue in a different way.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop content marketer Dylan Redekop sits down with Joe Pulizzi of The Tilt Media.
Joe is considered the "godfather" of content marketing, founding Content Marketing Institute in 2007 and selling it 9 years later. In addition to writing a number of content marketing books, he's founded The Tilt Media, a growing newsletter & education business, along with its own live event: the Creator Economy Expo. Joe has been in the media game for a long time and has a lot of lessons to share.
In this episode, Dylan & Joe discuss…
- How to make a newsletter model successful for your business
- How to leverage the "Subscriber Hierarchy"
- Why most operators should only focus on ONE platform
- 10 different ways to monetize a media business
- Why right now is the best time ever to build a content or media business
- and so much more!
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