If you've been staring at a Google Doc full of business name ideas for the past three months, going back and forth about whether it's too clever or not clever enough, too long or too short, whether the .com is available, and if your mom will like it…

This episode is about to save you from yourself.

Today, I sit down with Katie from 26&thensome — naming strategist, vintage ad collector, and person who turns ABCs into OMGs for a living. Yes, she literally names shit for people (so I never have to do it again, thank God!!!).

TOPICS & TANGENTS

— How Katie is never on social media because she's always Bricked

— Why your business name doesn't need to say everything at once

— Personal brand vs. business name

— Why crowdsourcing name opinions guarantees mediocrity

— Why Chick-fil-A is objectively a bad name but we don't question it

— The church sign that was so confusing Katie couldn't even Google it

— The free association naming exercise

— Service names: when to go clear vs. clever

POINT OF THE STORY

Your name doesn't have to do everything. It just needs to be memorable, fit your brand, and have enough context around it (through your copy, design, and how people talk about you) to make sense.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

KATIE LINKS

— Follow Katie on Instagram and Threads

— Check out her website

— Grab her freebie, Name Drop

— Get her custom GPT, Name-O-Matic

— Subscribe to her newsletter, dot. dot. dot.

— Browse her naming services

— Blog post: Deciding on your Naming Criteria

— Katie’s walkout songs: song 1 + song 2

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— TOC #163: You make me want to rob a bank (about how I’m not a fucking sandwich)

This episode was edited by Adrienne Cruz.

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