SEO and the User First

SEO is just a channel for marketing. It's really about putting the user first and thinking about their pain points. In marketing, I think the single biggest challenge is to think like our audience. You are never your own market. So appeal to your market and optimize those things for their sake - you will naturally appeal to Google too.

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Google's recent updates to its algorithm have been all about providing information that is user-friendly and trustworthy. They’re trying to think like a human user to give the best possible results. Nothing scary there!

The algorithm aligns more closely with the user's needs and wants than ever before. Now the algorithm and the user have sort of been synced! Mordy Oberstein, Wix’s Head of SEO Branding, and Wix’s Head of SEO Communications, Crystal Carter, pilot this very helpful (get it?) conversation on providing content that the user needs to make decisions.

Essentially, User-First SEO is like if you asked someone for advice, and they gave you sound advice based on their experience and qualifications. You would want to know that the person giving you the advice had your best interests at heart. User-first SEO is just that: focused on helping the user more than ranking. “Putting the user first, thinking about their pain points, and solving the user’s problem is the goal, ” says Michel Fortin, as he helps us understand the concept even further.

Mordy and Crystal connect with Einat Hoobian-Seybold, Wix’s SEO Product Manager, in this segment of the WixVerse. They drive home the user-first mindset as they discuss Wix’s products and solutions: how they are tested and how they can be useful for all users.

Key Segments:

[00:01:43] What's On This Episode of SERP's Up?

[00:03:59] Focus Topic of the Week: User-First SEO

[00:17:29] Focus Topic Guest: Michel Fortin

[00:24:37] Across the WixVerse

[00:35:12] Snappy News

[00:37:45] Follow of the Week

Hosts, Guests, & Featured People:

Crystal Carter: https://twitter.com/CrystalontheWeb

Mordy Oberstein: https://twitter.com/MordyOberstein

Michel Fortin: https://twitter.com/michelfortin

Einat Hoobian-Seybold: https://twitter.com/Ehoobi