AI's Impact on Sales and Marketing

This episode of the Brave New Bookshelf delves into the integration of AI in publishing, exploring its transformative role in improving efficiency, editing, and marketing. Steph Pajonas and Danica Favorite, along with their guest, Melle Amade Melkumian, discuss how authors can leverage AI tools to understand their business, connect with readers, and adapt to market dynamics while maintaining their unique voice and brand identity in the evolving landscape of the publishing industry.