Why Sumitomo pursued the trademark

In today’s episode on 27th November 2025, we tell you how Japanese tyre-maker Sumitomo Rubber secured legal approval for a rose-scented tyre as a trademark — something no one had managed before in India. And why this unusual win could open the doors for a whole new category of sensory trademarks in the country.

30 minutes is all it takes to secure your family's future with Ditto's expert insurance advice. ⁠⁠⁠⁠Book a FREE call today and we promise no spam or forced selling.⁠⁠