Ep 86 - The Innovation Mindset with Lorraine Marchand
The Tyler Dickerhoof Show
00:00
Is Innovation Really Solving a Customer's Need?
Tyler: There's so many companies that start with all this grand great idea oh we're gonna revolutionize the world but no one cares it doesn't matter to anyone. He says innovation just for the sake of doing a research project or innovating but not doing it purposeful to solve a client's problem means time and effort are wasted in something. Tyler: I like to think about innovations that get to market and they can make they can make life better as you pointed out what's the point? "I would say 70% of your innovation needs to be focused it needs to be targeted," he adds.
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