PPC Problems: Overreliance on Auto Campaigns

Stuck or slowing down on Amazon? Three expert mentors share the 2026 ad, creative, and analytics tactics that helped a brand experience explosive sales growth, causing it to run out of stock.

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What if you could transform your plateaued Amazon business into a thriving powerhouse by 2026? Join us as we unravel the secrets with our expert mentors Kamaljit Singh from AMZ Onestep, Vincenzo Toscano from Ecomcy, and Jason McLellan from Prime Team Agency. Together, we explore transformative strategies to skyrocket sales, featuring the real-world Helium 10 Scale Stories case study of the InMotion Hemp brand, which experienced such explosive growth that their Amazon shelves were left bare. Kamal, Vincenzo, and Jason reveal their insights on optimizing click-through and conversion rates, refining PPC strategies, and venturing into international markets to breathe new life into stalled projects.

Our conversation takes a deep dive into David's journey with his InMotion brand, uncovering how strategic enhancements to product listings and advertising approaches can lead to increased sales and better brand performance. We discuss the power of updating visuals with modern lifestyle and infographic images, optimizing A+ content, and crafting compelling brand stories. By isolating successful keywords and refining advertising tactics, David's brand overcame challenges, including hemp product restrictions, to lay a stronger foundation for Amazon success.

Listen in as we further dissect Amazon's advertising ecosystem, highlighting innovative approaches to brand optimization. From experimenting with main images and leveraging AI for video ads to harnessing the untapped potential of Sponsored Display and Sponsored Brand Video ads, we cover it all. Our Scale Stories mentors emphasize the significance of understanding your audience and addressing customer pain points to improve customer acquisition and retention. Discover how even small incremental improvements can lead to substantial increases in revenue, and learn practical steps to refine your packaging and maximize Amazon advertising spend.

In episode 723 of the Serious Sellers Podcast, Bradley, Jason, Kamaljut, and Vincenzo discuss:

• 00:01 - Strategies for Amazon Business Growth
• 01:41 - Boosting Sales and Profitability on E-Commerce
• 03:28 - Amazon Brand Scaling Agency Strategy Discussion
• 04:51 - Boosting Amazon Sales With Strategic Changes
• 08:37 - Amazon Advertising Strategy Evaluation and Improvement
• 11:16 - Amazon Brand Optimization Strategies
• 12:28 - Room for Improvement in Brand Growth
• 18:46 - Optimizing Amazon Listing for More Sales 
• 20:27 - Amazon PPC Strategy Optimization
• 27:23 - Amazon Customer Acquisition Strategies
• 34:16 - Optimizing Product Packaging for Amazon
• 37:00 - Understanding Customer Sentiment in Product Design
• 41:58 - Product Optimization Explorer for Success