Tolike was en ci er is mas o s yes, exactly. But i did this with a wink to your fellow canadian, scott stratton, who talks about un Marketing. I called it the un. Book tour because before writing the book, i wanted to go places where i had done book tours before. And my idea all throughout that tour was really to model a lot of the principles that i had learned as a community builder. It's so nice to have the pithy method now where i can be talking about the sound bites and referring to the inphographic,. That has al thes depths.
Pamela Slim is an author, community builder, consultant and former corporate director of training and development at Barclays Global Investors. Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving the small business market such as Infusionsoft, Progressive Insurance and Prezi.
In her latest book, The Widest Net, Pam explains how to build strong diverse relationships, identify and connect with new partners, expand markets and find new customers in places you may never have considered. It’s been a long time coming having Pam join the show. Join us as we discuss stress-testing a framework, the always/ never list, books tours – and unintended puns.
Talking Points
- Putting together the Widest Net framework
- Pam’s variation of the customer avatar exercise
- Understanding your ecosystem
- The Accordion principle and setting boundaries
- Beginning a business with a mission statement
- Fostering the right business relationships
- Finding your ‘Peanut Butter and Jelly’ partners
Quote
"Running a business is always a team sport."
Helpful Links
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