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#82: Tapping Into the Human Foundation for Healthy, High-Performing Sales

Winning the Challenger Sale

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Building Relationships With Others

I think that it will almost be a differentiator, right at the right time. A few months ago, we were in a sales process with one of our existing customers. And I was like, you know, she just seemed so wonderful. I'd love to just go take her to dinner, hear what's going on and learn more about her life. Catherine: Where's the best way people can find your book? How can they connect with you?

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