The Role of SEO in Growth

SEO is kind of the elephant in the room because I would guess this is where the majority of your traffic comes from. How much of a role does SEO play and needs growth and how you kind of thought about it over time? Mm. You know, the way that a company like BuzzFeed grow is going to be completely different to how we grow. And maybe a social media app is going to grow through referrals and invites like club houses right now, but it's not going to growing through SEO.